16 Jun 2016by admin
Di-Mentions Wins Schutzen India’s Digital Duties
Di-Mentions Studio, a full service digital marketing and design agency, has appointed as the digital agency of record for Schutzen Car Care, an automotive Clean and Care Company.
The 360-degree digital communication agency will provide complete digital branding to the brand from designing marketing collaterals, social-media strategy and execution, and media planning in its first phase. In phase two, the brand wants to venture into print, outdoor and video segments.
On winning the account, Anoushka Adya, Founder & Partner, Di-Mentions commented, “We are happy to have Schutzen on- board as they have an aggressive plan going forward, not just building their brand in the Indian market but also extending their franchise in global markets. This gives us ample opportunity to extend our creative horizons and deliver all-encompassing solutions to maximize outreach and business for the company.”
Commenting on this development, Raj Tanna, Founder & Director, Schutzen Car Care Private said, “After doing months of R&D and setting things up for Schutzen to become operational, it was time for us to appoint an agency who understands the USP’s of our products and its intended purpose, and brings a holistic communication strategy in place. We decided to go with Di-Mentions Studio because of their proven record in digital media and creative strategy. After detailed discussions of our prospects, it was time for us to get the ball rolling. We look forward to a long and dynamic association with our digital partner, Di-Mentions.”
Schutzen plans to commence sale of its products from October through its website, social media platforms and other giant portals like Amazon.